Having the right keywords in your blog posts is essential to ensure that you’re reaching your intended audience. Finding these keywords can be a challenge, but it doesn’t have to be with the right tools and techniques. In this article, we’ll cover some tips on how to get the best keywords for your blog post.
1. Do Keyword Research upfront
The first step in getting the best keywords for your blog post is doing keyword research before you even start writing. Knowing what words and phrases to target ahead of time will help you make sure you are addressing topics and questions that people will actually be searching for.
2. Combine Short-tailed and Long-tailed Keywords
Combining short-tailed and long-tailed keywords can help you get more specific about what people are searching for, as well as ensuring that a broad base of potential readers can find your content. One of the ways how to get the best keywords for your blog post. For example, if you’re writing about cats, combining “cat” with “best cat food for indoor cats” will give searchers both more general results as well as more specific ones.
3. Make use of Competitor Analysis
Competitor analysis is another helpful tool when it comes to finding good keywords for your blog post. Looking at what words or phrases your competitors are using in their own blogs can give you an idea of what might work for yours too. It also allows you to focus on topics that have been successfully covered by others before so that you can add value instead of reinventing the wheel past topics already covered.
4. Use Keyword Tools
You don’t always have time or resources to do manual research when it comes to finding good keywords – but don’t fret! There are several keyword research tools available online which can save you hours while still providing accurate data on relevant search terms and trends related to your blog topic or niche market. Some popular ones include Semrush, Ahrefs, Ubersuggest, etc., which analyze real-time search data from across major websites like Google and YouTube using powerful algorithms so as to provide accurate results within minutes!
5. Create an Editorial Calendar
Once you’ve gathered all the potential keyword ideas related to a particular topic – curate them into an editorial calendar so that nothing slips through the cracks! You’ll want this document handy anytime someone asks about when certain topics or pieces of content should go live on your site/blog/social channels; plus it helps keep everything current by reminding everyone involved when each piece should be revisited + updated if needed before re-launching again down the line (especially great for evergreen content!).
3. Analyze Relevance and Search Volume
After you have a list of potential keywords from keyword tools, it’s important to analyze relevance and search volume before making a final decision about which ones to use in writing a blog post or web page content. It might be tempting to choose popular words with high search volumes but they might not actually be relevant to bringing more readers or customers through organic searches (non-paid).
4. Analyze Competition Levels
Another factor that can help you determine which SEO-friendly keywords are best for your post is competition level – that is how difficult it would be for your page or post rank among other websites using those same words as their focus keyword? If there’s a lot of competition out there, narrowing down the range of possible articles could give you an edge in ranking higher on SERPs like Google or Bing faster than if you had chosen higher-competition words/phrases where staying ahead of other websites might prove difficult without extensive effort over time to build links, optimize meta data & keep content fresh & full