If you’re looking for the best way to market your blog, guest posting is a great way to get started and grow your audience. Guest blogging is an opportunity for you to gain exposure for your site and build relationships with other bloggers. However, it can be difficult to figure out how to get started and what to do if you’ve been trying for weeks or months without success. In this article, I will share 10 ways you can increase your chances of getting published quickly.
Get your personal branding together
It’s easy to get intimidated and overwhelmed by all of the different aspects of building a successful guest blogging strategy. So many people focus on one or two big pieces and they miss the many small parts that go into making an online success. But once you have a good understanding of what the audience wants and how they use your Great Guest Posts, you will be able to narrow your focus to more specific topics.
My first piece of advice is to get your personal branding in order. This is something I highly recommend and it allows you to tailor your content in the best way. This will allow you to focus on what they are looking for and make sure you are writing about content they will be interested in. It’s not hard to set up and will save you a lot of time.
Be patient and persistent
Many of the companies who choose to accept guest posts are looking for quality content that complements their product, or an “underground” blog that is already getting a lot of exposure. However, it can be difficult to stand out in a sea of content, so it’s imperative to understand what makes your guest post different.
One simple tip I use is to keep my content style consistent, which means a mix of high-quality research, human interest, and emotional/personal stories. When people read my work, it’s easy to distinguish it from the rest. As long as you are building a following on your blog, you’ll have the opportunity to become a guest blogger. Also, be patient, as quality guest post opportunities don’t come up all the time.
Cross-promote yourself with other blogs
Another important way to market yourself on the interwebs is to cross-promote yourself with other bloggers. You can include their logo or share their article link on your site and see if they do the same for you. This helps build your brand and potentially increases your exposure.
Create high-quality guest posts
Writing quality guest posts can be challenging and it’s important to put the time in to ensure you get them just right. These posts need to get links to your site, be informative, and give something back to the reader, like a list of resources or a giveaway. My team has created an excellent and free guest post template you can use to get started.
Analyze your backlinks
There are two main types of backlinks to your website: Page Links and Directories.
Start small, then go big
Get a taste of guest blogging by doing a few small articles. If you successfully do a few, you will see how successful guest posting can be. This will give you the confidence to scale up to bigger and better. The main reason is that once you find the format that works best for you and your blog, you can just jump into guest posting and not worry about the details. It’s a matter of finding a strategy that works for you.
The most important thing when it comes to guest posting is to be consistent. You should write at least one article a week. This shows your prospective readers that you have a steady flow of content, and that you are interested in contributing to your niche. You also need to have a clear link structure that lets your readers easily find the right content.
Work hard to get the most out of every article
Whenever I publish a guest post, I feel accomplished. It’s the thrill I get from knowing my voice has been heard, and that someone else appreciated my work enough to publish it on their website. It’s an opportunity to help and influence other people in a positive way.
But there’s more to it than just doing the work and publishing your articles. You have to put in the work to gain credibility in the industry. I recommend working hard to gain some industry experience, engaging with other bloggers, and being on top of your niche content. The more time you put into your articles, the more they will benefit you.
Host your own guest blogging contests
Guest posting is great, but if you’re not able to find opportunities to publish your work, it can be a chore.
Don’t forget to ask for feedback once you’ve published it
If you’ve been putting guest posts off, it may be because you’re unsure of how to approach the process.
So how do you do that? Check your follower’s comments on your blog, and social media, and even ask for feedback. You may get a very quick and friendly response, but it’s still a good idea to let others know what you’ve published. It’s helpful to always start with a short summary so that readers have a general idea of what your article is about.
Don’t use automated tools to promote your posts
As a writer, you may think it’s a good idea to automate your guest posting by linking to your blog and then promoting your posts through an automated tool.
Post consistently about your brand so that you have a long-term strategy
You don’t have to write a post every week or even every month, but when you write guest posts, you should write about the same things each time.
Find other people to contribute guest posts to your blog
The more different sources of inspiration and information you can find on your blog, the better.
Get to know the sites that regularly publish your type of content
Make sure you are reading each of these blogs and posting guest posts in a way that they will enjoy.
Start your guest blogging search early and have a plan
Don’t start searching for a guest blogging opportunity once you have 50 guest posting opportunities on your site.
Guest posting is a great way to promote your brand, but you can only succeed if you do it right. There are many ways you can get your guest posts published on a large number of sites, but it’s going to take time and effort. Take the time to find guest posting ideas and follow the steps below to take advantage of your opportunity.