Today’s age is that of digital marketing. Marketers would know the definite role of email in it. Although email in 2022 might seem like a quaint relic from the initial days of eCommerce, it is still an inseparable part of conducting and communicating in the professional world. In fact, it is the primary face of interoffice communications that also has a significant role in digital marketing.
However, companies need to ensure that their email subscriber list is as good as its content. Email address verification tools and services are therefore essential to ensure that companies collect email addresses that are working, valid and relevant.
Smart marketers understand how a database of valid email IDs can broaden networks, reach potential customers and have better conversions. The other needs for email verification tools are given in the article.
If your company has existing partnerships with many big and small companies, email verification services are essential. That is because when a company shuts down or changes the domain, the existing email address becomes invalid and as good as dead mass. To reduce bounce rates, removing such IDs from the database is essential. With the help of an email authentication tool, it is possible.
Does your company send a lot of newsletters and promotional emails to official mail IDs? Well, in that case, the company needs verification tools to ensure that the IDs are valid.
Individuals change jobs after a year or even before sometimes. Their official mailboxes become invalid and might become unreachable as well. So, a verification tool will help remove such addresses from the company database.
In mega-giant organizations, the email IDs of employees change based on their job position. In simple words, there are different IDs for those working in the organization’s lower, middle, and higher positions.
So, clearly, employees getting promoted to the next level will have a new official mailbox. As the previous one gets invalid, sending emails will only increase bounce rates. But, companies with email authentication tools will recognize and remove such profiles from the database.
Often, people make mistakes like spelling errors or putting additional spaces where they shouldn’t while typing the mail ID. Such IDs are invalid, and as they get added to the company’s mailing database, they just add dead mass. Email address verification tools can recognize such accounts and delete them.
As a company’s email marketer, it is normal to have thousands of invalid email IDs in the database. Although most people believe that the more available IDs, the more outreach will be. But, this is a stereotyped thought.
That’s because quality comes over quantity. Gone are the days when businesses used to purchase an extensive list of email addresses from different sources. Nowadays, there are stringent laws that prevent companies from sending spam emails. In such a scenario, needless to say, that verification services come handy.
Hanging on to dead and inactive email databases will bring no fruit to the business. Email address verification tools from trusted service providers provide a comprehensive verification process to scan and detect all unwanted emails. Hire such a service provider to shortlist your company’s mailing database.