Do Cosmetics Packaging Mess Up Your Ph Balance?

Before getting a straight answer to that question, it would be conducive to understanding the question thoroughly. For this purpose, have a look at what PH is and why it matters a lot.

What is Ph?

The pH scale determines how basic or acidic water is. The range is 0 to 14, with 7 representing neutrality. Acidity is indicated by pH values below 7, whereas baseness is shown by pH values above 7. In reality, pH is a measurement of the proportion of free hydrogen and hydroxyl ions in water.

The Importance of Ph in Cosmetics:

The pH of human skin is about 5.5. The degree of acid functions as a defense against infection. Cosmetics might potentially harm the pH of the skin when applied topically. Therefore, careful pH monitoring is essential for growth and production.

Cosmetics are essential to skin pH modifiers since they are frequently applied to the skin. For instance, regular soap with a pH of 9 to 11 can significantly alter skin pH and promote bacterial development, which can result in illnesses like acne. The cosmetics business, therefore, places a high value on pH monitoring, particularly during the development of cosmetics and final product quality control.

Do cosmetic boxes mess up your PH balance?

The straight answer is yes. Cosmetic boxes can mess up your PH balance. Let’s have a look at how they can do this.

In actuality, cosmetic packaging both sells and protects the goods it contains. Cosmetic goods may lose their environmental protection if they are not packed in high-quality materials. As a result, chemical changes can occur that cause negative effects when applied to the skin.

However, cosmetic boxes can indirectly disrupt your ph balance. This happens when the consumer observes only the beauty of the packaging and ignores all other essential factors.

In one of the chapters of his book “Why People Buy,” Louis Cheskin presents the results of a thorough investigation he conducted on color and packaging design. Eye appeal and attractive packaging are unquestionably the main causes of “impulse buying,” which is crucial for the merchandising and marketing of cosmetics packaging. Today’s cosmetic marketing tactics, which distribute through various department stores, supermarkets, and even conventional retail outlets where your particular brand needs to compete, make this “impulse buying” in the packaging of cosmetics and perfumery all the more vital.

You can say, in the first case, that a cosmetic brand’s low-quality packaging or negligence towards cosmetic packaging could cause a ph difference. But in the second case, the purchaser should be alert. Most of them are.

Modern Consumers:

Today, the market is flooded with cosmetics for both men and women. Gone are the days when only the beauty and purity of the soul mattered. Now, physical appearance matters equally, even if you can say the latter is more significant and considerable. You cannot justify your disregard for your body and skin care in this skeptical and modern era by referring to your soul.

As a result, people are very choosy and careful when selecting cosmetic products. They want to know what products contain what ingredients, what their pros and cons are, which products suit their skin, which have fast results, and what to look for when selecting a simple moisturizer.

For such consumers, it is a challenging task even to convince them to try samples of the product. In this case, high-quality packaging can do the convincing on your behalf.

Build your trust with Blackbird Packaging:

Blackbird Packaging is the place to find such convincing cosmetic boxes. We consist of a team that knows the psychology of modern buyers and the true requirements of effective packaging solutions. There are the following ways you can win the trust of buyers and retain them:

Customization:

Customization of your cosmetic boxes can play an important role in increasing brand recognition. Because, in this way, you have the liberty to decide everything about your packaging. You do not need to accommodate your product in pre-made packaging boxes. Rather, you can create your own box, a true depiction of your imagination and unique ideas in the form of the design and themes of your custom cosmetic boxes.

This departure from common and boring packaging can help you stand out from the crowd and attract customers.

Blackbird Packaging provides this freedom to you and brings your imagined world into reality with skilled and experienced personnel.

Description of cosmetic packaging:

As mentioned above, people are now choosy and alert when buying cosmetics. That’s why packaging with descriptions of ingredients and effects can induce trust in onlookers. It saves them from research and saves time. They see you as a brand with honesty and integrity.

Read More: FMCG Packaging Market Report, Industry Share, Size, Trends, Expected Growth and Forecast 2022-27

For the presentation of the product, colors and images on cosmetic boxes are crucial. Color combinations should be chosen with the product in mind. For example, if you need packaging for a lotion that has properties and the scent of red roses, your box of lotion should be in shades of red. because it will be suggestive. On the contrary, if you use blueberry or a bright yellow color for that lotion with rose properties, it can mislead the consumer. So, the selection of color matters a lot.

Next, visual images also play a great part. They add an aesthetic feel to the packaging. These visual images also help the customers find your products easily on the sale shelves.

Eco-friendly cosmetic boxes:

Eco-friendly custom cosmetic boxes are another way to secure consumers. With industrialization, man has to face severe pollution. This pollution not only endangers the human race but the whole ecosystem. So, people are getting back to organic and eco-friendly products. On account of this, brands with eco-friendly packaging are preferred by consumers and are highly appreciated.

Blackbird Packaging, consisting of experts, knows the techniques and methodology to produce a packaging solution to cope with purchasers’ psychology. If you’re looking for packaging solutions that protect and sell your cosmetics, Blackbird Packaging can prove ideal for your needs.