What is Guest Blogging and what is this marketing technique for?

Guest Blogging?  If you still do not know it or, even have listened to it from Digital Marketing professionals, you do not know very well what it is about, today you will understand what it is and how it can help you greatly boost traffic to your website.

In addition, I will show you why you should be putting it into practice right now and also offer it within your corporate and even personal website or blog.

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What is Guest Blogging?

The term Guest Blogging can be translated into Spanish as “Guest Blogging” and it is the action of uploading a post or article to the blog of another professional or company related to your sector.

It is also known as “Guest Posting”, and generally this type of practice is reciprocated, in the sense that, as well as participating as a guest in a foreign blog, that person can also be invited by you as a guest on your blog.

In this way, an exchange is created between both professionals in which both win, that is, the famous “win-win.”

What is the Guest Blogging strategy for?

Why would you be interested in leaving a post on someone else’s blog? Well, for several compelling reasons, the truth.

First of all, we know that a blog needs content, this is the basis for a blog to work.

Guest Blogging is a way to add extra articles to a website of this type since it generally deals with topics that are not usually seen in the one in which they are published or about which the invited professional does not usually write.

Keep in mind that this is advantageous if it is your blog in which the guest post is being placed since although your idea of ​​the blog is to publish only on a very specific topic, nurture it from time to time with variety It is also beneficial since your audience will be able to know other points of view of other professionals.

On the other hand, it also serves so that the guest, the one who is uploading a post, has greater visibility and makes himself known to another audience.

In other words, it is one more way to promote your blog.

For this reason, many choose to look for blogs that have more or less the same number of visits, or more, to collaborate, since in this way they will get more out of the post they are going to upload.

Guest Blogging is one of the most efficient methods to get traffic for your blog, and without the need to be positioned for a certain keyword, since it depends more on the audience of the blog with which you are collaborating, in addition to that has several benefits that in the long run will help you and your business.

Reasons to Guest Blogging

If what I have already mentioned is not enough for you, here are some reasons why you should start putting this technique into practice as soon as possible:

You create professional ties

Networking is an important part of business, and carrying out this strategy allows you to create ties with other professionals and companies in your sector or related industries, which will open up many opportunities for you in the future.

It is one of the most efficient and organic methods to obtain links

One of the problems that often arise when trying to get backlinks is how to get them. All of us, at least when we are starting, doubt how to obtain them in a natural way and from quality sites.

And certainly, this is one of the most organic ways there is to obtain high-quality links that benefit you, and the best thing is that Google does not penalize it. Don’t buy poor-quality links when you can Guest Posting. This at least is my advice.

It allows you to explore other themes

One of the advantages offered by making guest posts is that you can explore other topics and talk about other areas, or simply offer the content of your blog in a new way to an audience that is used to other topics, and in this way attract them to what you do.

This, as long as it is a compliment and is within the general theme of the blog that opens its doors to you, will be, in other words, an “open door” to obtain greater online visibility.

Helps you build a personal brand

It is not only about reaching a more audience, but in the long run, it will help you strengthen your brand and people will gradually get to know you within your sector.

This will help you achieve many things, from an audience willing to read you, to customers.

You can attract new followers on your social networks

The visibility that Guest Blogging gives you and the opportunity to reach other targets allows you to attract new followers to your social networks, who perhaps did not know you at first, may be attracted to your content, and want to know more about you.

Or even other professionals who have been interested can contact you to collaborate on a project or have you as a guest.

Contributes positively to your SEO Positioning

I already told you before that it is one of the most efficient methods to obtain quality links, in addition to being one of the most organic.

This type of link building contributes a lot to your SEO Positioning, which will help you position in the SERPs and get more traffic to your website.

Tips for Guest Blogging

Now that you know the benefits, I want to give you some tips to do guest blogging effectively and get the most out of it.

»Take care of the semantics of the content

Well yes, making a guest post gives you some freedom when creating content, but that does not mean that you are going to go to a pet website and talk about cars.

Your blog and, more importantly, your content, have to have some relationship, no matter how minimal it is with the web portal where you are going to upload the post.

»Adapt to the blog for which you are writing

With this point I want to clarify something, I do not mean that you should write about a topic that you do not handle or that the owner tells you what to write, nothing to do, you talk about what you know best and what you want to tell.

What I mean is that you must adapt to the audience of the professional or company in question. Write in a way that reaches them, this will benefit both you and the portal in which you write.

For example, if you know a lot about medicine, but the site you are writing on does not handle medical terms much because its audience is not trained and they are only curious people or wanting to know more about medicine, then adapt …

Write in a way that even those who have never studied medicine can understand you.

»Find a new topic, write about something that has not been discussed yet

Before I told you how important it is to find a blog that belongs to your sector or theme, or that at least resembles it, right?

Well, this is a double-edged sword, since the idea of ​​Guest Blogging is not to repeat a topic that is already on that blog but to contribute something new, something of value to that blog.

Also, you already know that that would mean entering into keyword cannibalization, something that I don’t think the person in charge would allow.

If an article was already created in a pet blog talking about why dogs bark, do not repeat it, not only does this not benefit anyone, but it also damages your brand and personal image.

If you still want to keep talking about the barking of dogs, well, hey, at least give the subject a new twist, right? In this way, you are satisfying another search intention.

At this point, I also recommend that you give a broad read to the site where you want to Guest Blogging; And I do not only mean to review the theme that it has but to analyze what articles it has uploaded, what topics it has dealt with and how you can contribute something new.

This way you can get plenty of ideas for your guest post.

»It is not writing for writing

A bit following the previous topic, if you are going to do something, do it well.

Do not go to write a low-quality article, which you did in a hurry without even thinking a bit about what you are going to write.

This will not do your image good, and your collaborator will not like it.

Spend time on your guest post, that will be your cover letter on a blog that likely has a larger audience and greater authority.

Please work for the highest quality possible and please avoid plagiarism altogether.

If you see it necessary to make an appointment, do it correctly, and if you are going to reference another post, try to make it your own or, failing that, that it is a post on the site for which you are writing.

It is not a “one night stand”

A mistake that is often made more than it should be is that after Guest Blogging, the author leaves the article and leaves, never to turn back.

No, do not do it. Although it is not your blog, it is your article, and the comments in it are directed to you and not to the owner of the blog.

In addition, from my point of view, I have always loved to follow what I was taught since I was little: “it is well-born to be grateful.”

What do I mean by this? Well, get your content off to a good start and try to make a powerful introduction, in which you not only try to hook the reader but also thank the person in charge of the website for the opportunity to contribute your “grain of sand” to your portal.