Email marketing is still one of the best forms of direct response advertising out there. Whether you’re looking to promote a product, service, event, or just share some news, email is a powerful tool for connecting with customers and prospects. The Facts about email marketing you didn’t know.
But before you jump right into sending emails, here are six Facts about email marketing you didn’t know. And it can help you with growing.
Email Marketing Is Still One Of The Best Forms Of Direct Response Advertising Out There
Email marketing remains one of the best forms for reaching consumers directly. According to HubSpot, marketers spend $40 billion annually on email marketing. And according to Adobe, email marketing generates around 40% of all revenue across the entire internet.
That said, email marketing isn’t going anywhere soon. As we move forward, the number of devices used to access the internet continues to grow. By 2021, almost half of all web traffic will come from mobile devices.
This shift towards mobile also means that more people are accessing the internet via smartphones and tablets. So when you’re thinking about your next email marketing strategy, make sure your message is optimized for both desktop and mobile users.
Email Marketing Has Been Around Long Enough To Have Its Own Terms & Definitions
While email marketing is certainly a newer form of marketing, it’s been around long enough that its terms and definitions have been established. Here’s a look at some of the most common ones.
Bounce Rate – Bounce rate measures how successful your email messages were in getting recipients to open them and click through to your site. The higher your bounce rate, the worse your results.
Click Through Rate – Click through rate measures how effective your subject lines are in encouraging recipients to click through to your landing page. The higher your click through rate, the better your results.
Conversion Rate – Conversion rate measures how well your email marketing efforts convert readers into buyers. The higher your conversion rate, the better your performance.
Open Rates – Open rates measure how much of your email messages recipients actually read. The higher your open rates, the better your results will be.
Reach – Reach measures how far your email messages travel. The higher your reach, the wider your audience.
Subject Line Readability – Subject line readability measures how easy it is for recipients to understand your subject line. The easier your subject line, the better your results are likely to be.
Email Marketing Can Be Used For More Than Just Promoting Products & Services
How Much Time Will You Spend On Each Message? – With so many different options for promoting products and services, you’ll probably find yourself spending hours crafting individual messages. Don’t forget to set aside time to write each email.
What Are Your Goals? – Before you begin writing your messages, consider what your goals are. Do you want to drive sales? Raise awareness? Build brand loyalty? Whatever your goal is, you’ll need to figure out exactly what you hope to accomplish before you start blasting away.