You may already know a lot of ways to create infographics for your virtual events and promotions. But you have to be perfect in it for your business and brand reputation. Hiring designers is not enough. You must have some knowledge of infographics. It will always help you judge or decide what is in the trend and what suits the requirements most.
So, you have to know the essential elements that you can not ignore. Hence, here are 10 essential elements that can be helpful to include when creating your own hybrid conference infographics. Let’s have a look at every aspect, in brief, to get a perfect infographic at the end.
- Balance in Visuals
It is vital to think and add a balanced amount of visuals to your infographics. The best hybrid event platform can be helpful in displaying all your informative, promotional, and several other types of infographics. Moreover, they allow all the images, videos, and gifs to use as a banner or display in your virtual event. Hence, you can make it easy to read and understand in order to increase your audience engagement and event ROI.
- Focal Point and Flow
It is essential that you know the topics of your online event. You have to keep a list of all the most necessary points that you can use in your infographics. Moreover, the top hybrid conference platform provides a space even in the lobby to start the engagement when the person enters your event. But you need to be to the point in proper flow. So, all the audience and potential customers can understand your message and reach you to know more about your service and product.
- Color Harmonies
The combination of colors that you use in your infographics should be in proven color harmony, for instance, warm, triadic, cool, square, split-complementary, complementary, tetradic, analogous, monochromatic, etc. All these color combinations can be helpful to create attractive infographics instead of an eye pricking work. Moreover, an expert designer always focuses on the colors and text combinations. So, follow the proper color harmony in your infographics to display on your hybrid event platform. Also, you can use these images and other infographics for online promotion and marketing of your event.
- Hierarchy & Law
Hierarchy can be helpful to make your infographics more attractive and easy to read. It has its own laws that you should follow to make it perfect. Moreover, you need to maintain a balance of size and visuality of the content in the infographics. All the images, videos, and gifs available at the hybrid conference platform should be clearly visual to all the attendees. Also, you should prefer and implement the same size and dimensions of all the banners on the same screen. It gives a proper format to your event design.
- The Principles of Gestalt
Every designer knows and uses the gestalt principle in their infographics. It is a perfect combination of the right amount of composition and design. Simplicity, similarity, order & symmetry, proximity, closure, figure & ground, continuity, and synchrony: are the 8 principles of gestalt. Moreover, you must keep all these elements in mind to create perfectly designed, easy-to-read & understand, and attractive infographics to display at a virtual event platform.
- Pairing in Font
There is no rule for fonts in your infographics. Moreover, you can use any font size and style in your infographics. All that matters is how you present your content in your infographic using these fonts. The top hybrid conference platform experts suggest thinking of something different and special for every image and video. Something unique is more attractive than usual. So, you have to be creative for this part of your infographic creation. Also, you can analyze and take ideas from various infographics available online or from your competitors.
- Visual Unity
Making the dynamic banner space a traffic signal with different color images can be repelling for the audience. So, it is essential that you use the best visual coordination among all your created infographics. They must look attractive and soothing to the eyes displayed on your hybrid event platform. Moreover, you have to make unity among the image’s colors, format, lining, and several other elements that affect the visual quality. Also, it will be helpful to recognize your infographics at various online and offline places.
- Alignment, Margins, and Spacing
You may have never thought that spaces and margins are that effective for your infographics. But actually, it is a very important aspect of an infographic. Your perfect alignment, margin, and space in your infographics can create an attraction between the audience’s mind and design. Moreover, you have to focus on some psychological aspects in order to achieve success in your infographics. Also, it will help you maintain a proper distance between the content and make it easy to read.
- Color Blindness
Many people around the globe and even in your audience may have color blindness. Now what? How to make your virtual event infographics appealing to them? Here are some tips for you.
- Avoid pairing the red and green colors next to each other
- Create bounding boxes for text with borders
- Avoid the monochromatic palettes with low tonality differences
- Make the foreground and background visually separate with proper contrast
So, these are the various ways that can be helpful to make your infographics easy for people with colorblindness conditions.
- Accessibility Beyond Design
People with almost blindness or legally blind use the screen reader while browsing the Internet. It helps them to hear every word written on the screen. Moreover, you have to add a proper image alt text. The screen reader can only read the pictures when there is a good mention of the infographics. The top virtual event solution experts suggest keeping an appropriate coding of your images while using them in articles, blogs, and other ways of promotion.
So, these are the various essential elements that can be helpful if included in the infographics. You can create great infographics for your virtual event by only keeping these aspects in mind. Hope, you will find this article beneficial to include the essential elements of virtual conference infographics while creating one for your own.